The Common Myths Of Livestream Events

Livestreaming is the process of showcasing yourself/content in real time. This type of media is becoming more common each day. Livestreams are used by huge corporations, celebrities, influencers and everyday people. Like any other digital event, livestreams have several differences compared to in person events.

However, online events are often deemed as a poor hosting option. In fact, there are both positive and negative parts of live broadcasting, which have caused an array of misconceptions.

But not to worry! We’re here to show you the great things about livestream events. So, if your company or organization is planning on a digital event, then consider livestreaming! 

With that in mind, here are the top five myths of livestreaming events to keep in mind:

1. Event Size
A huge misconception regarding livestreaming is that it should only be used for huge events. That’s simply NOT true!

No matter the size of the event, livestreams are an excellent platform. Smaller events make renting a venue or space seem like an unreasonable cost. Needless to say, in-person events are costly no matter the size of the audience.

This is why livestreams are truly a better option, especially when talking about having a small-scale presence. Livestreams provide an easy way to hold small events in a quick, accessible way. So, no matter the event size, hosting on a livestreaming platform is certainly worth it!

2. Costs
Now, the next myth includes the reality of livestream costs.

Many don’t realize that live events can be hosted all for free. In fact, all you need is a streaming device (i.e. computer, smartphone, etc.), Wi-Fi, and a place to stream.

Although, there are still possible costs like advertising that come into play. There are many different sites used for digital events. Youtube, Facebook, Instagram, Twitch, and a hefty range of other social media platforms offer free livestreaming. These apps are used by individuals daily to promote and publish content. As I said, depending on what your event is, you may have almost no costs.

That just leaves you to find the perfect app for your event. If you are on a budget, livestreaming is a wonderful hosting option. Livestreaming isn’t costly, so hosting an online event is cheaper than having one in person.

3. Audience
Nowadays, people have busy schedules, which can make it hard to go to events. Plus, travelling to an event that’s outside of town can be time-consuming and costly for certain people.

Instead of your event members having to travel to a venue, they can attend it in the comfort of their own home. This will increase the likelihood of having a large audience size. You could have from hundreds to thousands, or even millions of potential viewers.

Another key factor is that livestreaming can bring in viewers from anywhere online. Unlike an in-person event, online events have unlimited audience sizes. If you advertise your event right, have a decent following, and email those who are interested in attending, then you are all set! Don’t worry about nobody watching your livestream. I guarantee that being online will double the audience amount. Many tend to dismiss the overall impact livestreams can create, because even when there’s no one hopping onto your stream, you alone are proof that you’re doing business online. You alone are proof that you have an online presence.

Even when half of your audience shows up in-person, you can still have livestreams in addition to your in-person event. This takes “the more, the merrier” line to a whole new level! Plus, you’d just never know who would show up during the event!

4. Overall Impact
It is assumed that online events are not nearly as impactful as in-person events. This is 100% untrue!

People tune in for livestreams every day. Whether it’s on YouTube, Instagram, Twitch, or so on. As one can imagine, online content continues to be a meaningful part of our lives today. Each day more people engage with media. For example, there are individuals/groups who do charity livestreams. Streaming provides them with a wider audience, which helps to increase overall donations. Even after the livestream is finished, people who view it later can still donate.

The option to save livestreams strengthens the overall purpose and final goal of the event. In person events don’t come with this option unless they are, of course, recorded. Conclusively, online events can develop a more enriching impact.

5. Streaming is Difficult
Finally, if you’re concerned about the technical aspects of livestreaming, then let us lessen the worry!

Now, the last myth includes the misconception that live streaming is highly difficult. However, the truth is, online events are extremely easy to set up. All you have to do is advertise your event along with where to join, and what time it will begin.

Next, in order to begin your event, gather all of those involved, set up any little things, and click the start button. As long as you have a great internet connection, and are well organized, setting up the stream will be effortless. If you aren’t tech savvy, then reach out to somebody who can help you. (Honestly, we use our phones daily.)

Hosting Your Livestream
So, there you have it!

Hosting a livestream isn’t as complicated as one might assume. In fact, companies and organizations can take advantage of livestreaming, especially when it comes to connecting with their customers, clients, and investors further. Essentially, livestreaming is a gold mine that you might be missing!

As you can see, all of these myths have likely prevented thousands of individuals from utilizing streaming for their benefit. Especially in our current world state, live streaming has significantly helped people continue with their plans to host a certain event.

Don’t wait, there is an unlimited audience of people online waiting to see what you have to offer.

Christina Lee works as a copywriter and a proofreader for Write my dissertation service, and also Write my research paper service.

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