How do You Choose the Hosting for Your E-commerce site?
Hosting for e-commerce site is essential for operation. Hosting a website means storing files and data somewhere, usually on a server, to make them available to Internet users.
But hosting dictionaries are often complex, and we don't always understand the impact these services have on our site. Are you wondering how to best choose it? We help you see clearly to make the right decisions.
Is my data backed up in case of problems?
This is a very important element to look at in your hosting offering. Indeed, it is rare to have daily backups covered by the contract. If a problem occurs, you could lose data for a week or more. This means that if you restore your site to an earlier date, in most cases you will not be able to select a specific date.
If you find that you have made a technical error or have been hacked by a certain date, if the backup is not kept long enough, you will not be able to restore your site to a previous state.
Likewise, if you don't make backups every day, you can lose customer data or accounting data.
If the last deposit was a week ago and you only want to go back a few hours, that's a week's order and your accounts receivable could be lost. Hence, there is no solution to this, other than implementing a backup policy which can be very cumbersome and expensive if your host doesn't provide one.
In short, make sure that your supply contains daily backups and is stored for a time that fits your business needs.
If my site is hacked, what happens?
This is the number one fear of E-commerce: hacking of online stores.
Data theft, content injection, site not available which causes loss of trust and damages your store's reputation.
This is where regular data backup by the host comes in handy. But when it happens on a weekend or late at night, and there's no one to talk to, what happens? Missing sales over the weekend can be significant, and unfortunately it will be your responsibility most of the time, unless you have already taken out an insurance policy.
Although the fees are higher, accommodation that includes a penalty for trouble at night and on weekends is an added security for your business. At the slightest security warning on the site, an employee takes action to restore the shop to its original state.
Technically well protected servers and enhanced monitoring of site data connections also prevent hacks.
I sometimes hear that sites "down" during peak traffic, how can I avoid this for my site?
It all depends on your site. If you are just starting out as an electronics trader, you will likely not experience a significant spike in concurrent connections.
On the other hand, if your E-commerce site is well established and you have a specific audience, the problem may arise more. For example, if you launch a promotional offer accompanied by a newsletter, or you start a large-scale communication campaign (radio, TV), the simultaneous connection can increase drastically. In this case, this will affect the availability of your site.
To solve this, a dedicated server will be more relevant than a shared server. Indeed, on a shared server, resources are shared between various sites that are on the server. If your site or any other site experiences a traffic spike, all the sites on the server may be affected. On the other hand, a dedicated server will ensure the full availability of your e-commerce site. This will be a performance guarantee for your activities.
I was informed about an SSL certificate, what is it?
SSL certificate is a security key, installed on your hosting server, that allows secure browsing (HTTPS) on your e-commerce site. In particular, it allows the appearance of the famous "green padlock" (now more often gray) on Internet users' browsers. This assures your customers that their data is safe between your online shop and their browser.
Today, a large number of Internet users are aware of security concerns, and monitor the presence of this lock when they make e-commerce purchases. Hence, HTTPS is almost essential on your site to turn your carts into orders. This is also very important if you want to launch an ad campaign of the "Shopping" type on Google. Lastly, these are positive SEO criteria for Google.
So, don't ask yourself, always grab an SSL certificate in your hosting for Ecommerce sites. You've learned how to choose hosting for your E-commerce. This is very important before starting anything so you need to choose a hosting provider that has professional experience.
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